Villeroy & Boch, more than any other premium brand, is deeply rooted in European culture. As only such a great brand is capable of doing, it has managed to preserve its identity whilst moving with the times.
Tradition, quality and authenticity: These are the classic Villeroy & Boch attributes which give consumers support and guidance. Innovative power, style and design: These are the values which inspire people and give them the freedom to design their homes according to their own individual taste.
One of the most important success factors for Villeroy & Boch is an all-embracing innovation culture. An integral part of the 260-year history of the company, it has allowed the company to reinvent itself time and time to give decisive impulses to both brand and markets.